Heath Williams
Heath Williams is a lead agent at Place New Farm in Brisbane, with more than 20 years experience in high-end architectural and lifestyle property across Australia, Europe and the UAE. With a background in interior design, Williams brings a refined, spatially aware perspective to every campaign. He collaborates closely with architects and designers, maintaining strong ties to the design community to ensure every property is marketed with authenticity and insight.
Specialising in prestige real estate, Williams is known for tailored marketing, architectural focus and record-breaking results. Here, he talks real-estate, with a focus on Brisbane’s luxury market.
Where is the prestige market heading?
We’re seeing a flight to quality. Buyers are more discerning – architecture, location and scarcity are driving decisions. The prestige market isn’t slowing; it’s shifting towards long-term value over short-term hype.
What advice would you give to young people looking to buy in Brisbane?
Don’t wait for the market to ‘correct’ – it rarely does in the areas that matter. Buy the best you can afford in a location that’s improving, not just convenient.
What’s your number one tip for someone selling their property?
Don’t rush. You only get one shot at a first impression. Make it show-ready. Like hosting the perfect dinner party, every detail counts: clean, calm, intentional. Find the story behind the home and sell the emotion, not just the specs. Buyers want to feel something.
What is the favourite property you’ve sold and why?
A Paul Owen-designed residence in Teneriffe. Every angle was considered, from the light to the materials. It was modest in scale but deeply refined and sold before launch.
What was a stand-out feature in a home you’ve sold?
A sunken lounge room with burnished concrete floors and a suspended fireplace. It was architectural without being over-designed – proof that restraint can still be show-stopping.
What do you think buyers are looking for in new apartment developments?
Liveability. It’s less about flashy amenities and more about smart layouts, light, storage and privacy. Architectural quality is finally being recognised as an investment, not a luxury.
How important is it to have hotel-like facilities in new developments?
Useful if done well but many are gimmicks. Residents want genuine lifestyle value: a concierge, secure parking, a gym that actually works and shared spaces that feel curated, not tacked on.
What Brisbane suburbs do you think will experience the biggest growth over the next 12 months?
Red Hill, Spring Hill and Highgate Hill for houses. Newstead and West End for apartments. Olympic precincts will also surge – growth always follows infrastructure. Proximity to transport, culture and upgraded amenity will shape the next price wave.
