Josh Brown

Where is the prestige market heading?
Outside of the Macro environment it’s all blue skies for Brisbane and it is hard to argue anything but positivity for its outlook. Record high loan preapprovals, low stock levels and continuing pressure on construction costs all but guarantee growth over the long term.  That being said, we can’t discount the impact of the wider market on our trajectory and there certainly is enough craziness going on in the world to have cause for some concern.

What advice would you give to young people looking to buy in Sydney/Melbourne/Brisbane?
If you’re not a seasoned buyer and don’t have the time to invest in learning the do’s and don’ts, find an agent, broker or buyer’s agent (or all) that you resonate with and lean on them. Ask as many questions as you can and don’t rush the process.

What’s your number one tip for someone selling their property
It’s hard to pick one but the first one that comes to mind is – adopting a curated approach. A successful sales program is not one size fits all. This extends to Agents, marketing, timing, promotion and presentation.

Action vs sale?
100% depends on the property. I love the transparency of an auction but equally it doesn’t work for all properties. But when the stars align with the home and the strength of the market, it’s hands down the best method.

Should I sell my property off-market?
Generally not advised. But it also depends on the seller’s circumstances.

What is the favourite property you’ve sold and why?
I always love selling architectural homes because they evoke a lot of emotion, but in terms of my favourite single property that would be 222 Harcourt Street, New Farm. It was two houses on a single title that I sold off-market. A lovely old Bratislavan lady called while overseas asking how much it was worth. Later in the conversation she said she was about to sign a contract for $750,000 with an agent who was trying to buy it for themselves. We sold it for $1.25m.

Describe your typical day
No such thing for me unfortunately. Lots of appointments and calls. No saunas, ice baths or meditation.

What do you think buyers are looking for in a new apartment developments?
For investment, it is purely returns and potential for growth. For owner occupiers, it’s predominantly lifestyle related and driven primarily by down-sizers. This is what has driven Brisbane’s prestige apartment market pricing beyond the Houses in Brisbane’s core lifestyle suburbs. Buyers are looking for decadent Primary bedrooms (Ensuite and Robes), multiple living spaces, elevation and longevity of views. Generally speaking there’s an expectation of quality, modern finishes and amenities.

How important is it to have hotel-like facilities in new developments?
Services such as a concierge are a luxury and not a must have still in Brisbane. There are some new buildings which have this offering and it attracts a specific demographic. However, amenities like pools, gyms and saunas are an expectation within the prestige space especially outside of boutique buildings.

What should I look for in an investment property?
Rental return, low outgoings and reduced risk for maintenance issues.